Exhibitor Game Plan: Attract Retailers to Your Booth at JCK 2025

JCK 2025 isn’t just another date on the calendar—it’s the ultimate jewelry industry showdown, and your booth is your battlefield. With thousands of retailers, designers, and tech innovators flooding the Venetian Expo and JCK Luxury Pavilion, your brand needs more than just a shiny banner and branded tote bags to stand out.

So, how do you cut through the sparkle and actually pull in your dream retailers?

Here’s your ultimate Exhibitor Game Plan to not just show up, but shine.

🎯 Step 1: Lead with Value, Not Just Glitter

Retailers coming to JCK Las Vegas jewelry show are hungry for solutions that solve real-world problems—think inventory chaos, sluggish sales processes, or outdated repair tracking. Make your booth messaging laser-focused on the benefits you bring, not just the features.

Take Luxare by Diaspark, for example. As a leading provider of Jewelry ERP, POS, and repair management systems, Luxare doesn’t just demo software—we show how it transforms a retailer’s business. From sleek dashboards to end-to-end inventory automation, it’s a retail tech story retailers want to hear.

🧲 Step 2: Use Tech to Attract, Engage, Convert

A big screen isn’t enough. Create an experience:

• QR Code Scavenger Hunts with exclusive swag.

• Interactive demos for Jewelry POS & Repair workflows.

• On-the-spot diagnostics of a retailer’s pain points using checklists or diagnostics tools.

Let them walk away not only entertained but educated. Your tech isn’t just functional—it’s magnetic.

📆 Step 3: Lock in Pre-Booked Meetings

Want to skip the booth traffic and get one-on-one time with the right people? Pre-booked meetings are the backstage pass of the JCK 2025 experience. They show you're serious, prepared, and ready to explore solutions fast.

Luxare is exhibiting this year. Catch us at booths – LUXL229 & JCK58050

Make the most of your time at Venetian Expo—no waiting, no guesswork, just meaningful conversations that matter.

🔥 Step 4: Train Your Team Like They’re Showtime-Ready

Your booth reps are your frontline. Make sure they know:

• How to qualify a lead in under 30 seconds.

• When to switch from demo to storytelling.

• How to scan badges, take notes, and schedule follow-ups—on the spot.

At JCK 2025, every interaction is a chance to turn interest into ROI. Make sure your team is confident, not salesy.

💬 Step 5: Let Social Media Do the Heavy Lifting

In the days leading up to the show, create buzz:

• “Behind the scenes” booth setup stories.

• Countdown reels featuring your team and products.

• Hashtags like #JCK2025, #LuxareAtJCK, and #JewelryTech.

Run a giveaway that requires a booth visit or a selfie with your team for a special prize. Turn your IRL booth into a digital conversation starter.

🔁 Step 6: Don’t Stop at the Exit

The real game begins after the badge scans. Use your Jewelry ERP or CRM system to:

• Segment leads into follow-up buckets (hot, warm, nurture).

• Triggers thank-you emails with personalized product suggestions.

• Book demos within 48 hours—momentum fades fast.

Final Destination

The truth is, JCK is as much about strategy as it is about sparkle. Retailers are looking for partners who can power up their operations—not just impress them with a glossy pitch.

Luxare is ready to do just that at JCK 2025. Whether it’s your first JCK or your fifth, don’t just show up. Show retailers why you’re the tech partner they’ve been waiting for.

See you at JCK 2025

June 4–5: Booth LUXL229 | June 6–9: Booth JCK58050

📅Book a meeting  

💡 Get to know us

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